Small Business Academy Class 2 Building Your Brand Voice
April 7, 2021
Class 2 Building your Brand Voice
Patrick Lee, Jr. Partner & President of Chesapeake Think Tank, LLC
& CEO of Spark Business Institute
Participants will explore the difference between Branding, Marketing, and Advertising. The concept of Brand Voice will be explored and business owners will work on understanding their unique voice and unique appeal to customers. Approaches to successfully showcasing their business differentiator will be explored and the initial steps to establishing a successful brand will be completed.